Data Management Platform Market Future Growth, Opportunities, Analysis And Forecast By 2027
Summary:
A new study title “Data
Management Platform market size, status and forecast 2027” has been
featured on market research future.
According to
Market Research Future (MRFR), the global data management platform market is
expected to reach approximately USD 3 billion, with 15% CAGR from 2017 to 2023
(forecast period). The report presents a thorough summary of the current
scenario, the economic situation, and the COVID-19 analysis of the overall
industry.
The Data
Management Platform Market is an
intelligent type of data warehouse. It gathers and stores data from sources
such as mobile apps, mobile web, CRM, social networks, and offers valuable
information to users such as advertising agencies, marketers, and publishers.
The data management platform is primarily used to extend the audience's
segmentation by understanding the structure of the audience by device,
application, and usage environment to improve the effectiveness of the audience
engagements. It is also intended to track ad campaign strategies to identify
points of conversion and even to personalize campaigns to enhance efficiency. The
data management platform also supports end-users by analyzing data and matching
consumers across different devices. It also allows marketers to increase the
conversion at each stage.
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Major
Key Players:
The global
data management platform (DMP) market holds some of the key players and many
emerging companies such as Adobe Systems Inc (U.S.), Oracle Corporation (ORCL), KBM Group LLC (U.S.), Neustar, Inc
(U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), SAP SE (Germany),
Lotame Solutions Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Cloudera
Inc (U.S.) and Informatica (U.S.).
Market
Dynamics:
The data
management platform helps marketers and agencies to acquire accurate customer
information in order to create tailored and strategically targeted
advertisements for higher conversion levels, ROI, and customer retention.
The data
management platform contains many features, such as data collection, data
classification, data analysis, data transfer, and scalability, enabling users
to target clients anytime and anywhere to execute real-time and long-term campaigns.
Some of the advanced features provided by the data management platform include
tag management, audience segmentation, media integration, campaign analysis,
and audience analytics.
Market
Segmentation:
The global
data management platform has been segmented on the basis of data type, data
source, and end-user.
·
Based
on data type, the global data management platform has been segmented into first
party, second party, and third-party data. Among these, the first party data is
the most important data since the data collection source has some sort of
direct connection to the brand. They are either existing customers or
prospective customers. Marketers use this type of data to turn potential users
into customers and sell products to existing customers. The first party data
has the largest market share. However, the share of third-party data continues
to increase.
·
Based
on data source, the global data management platform has been segmented into web
analytics tools, mobile web, POS data, mobile apps, CRM data, and social
networks, among others. Out of these, social network, mobile apps, web
analytics tools, and POS data demonstrate a large share of data collection. The
market for data management platforms is primarily targeted at advertising
agencies, marketers, and publishers as end-users.
·
Based
on end-user, the global data management platform has been segmented into Ad
agencies, marketers, and publishers.
Regional
Analysis:
Region-wise,
the global data management platform market has been segmented into North
America, Europe, Asia Pacific, and the Rest of the world.
North America
is estimated to dominate the global data management platform market, followed
by Asia pacific. This is mostly due to an increase in online customer and
internet usage. As technological advances grow, the growth of connected devices
increases the use of data sharing across various platforms.
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Table of Contents
1 Market
Introduction
1.1 Introduction
1.2 Scope of
Study
1.2.1 Research
Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market
Structure
2 Research Methodology
2.1 Research Data
Management Platform
2.2 Primary
Research
2.3 Secondary
Research
2.4 Forecast
Model
2.4.1 Market Data
Collection, Analysis & Forecast
2.4.2 Market Size
Estimation
Continued…
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List
of Tables
Table 1 Data
Management Platform Market, By Data Type
Table 2 Data
Management Platform Market, By Data Source
Table 3 Data
Management Platform Market, By End Users
Table 4 Data
Management Platform Market, By Region
Table 5 North
America Data Management Platform Market, By Data Type
Continued…
List
of Figures
Figure 1
Research Data Type
Figure 2 Data
Management Platform Market, By Data Type (%)
Figure 3 Data
Management Platform Market, By Data Source (%)
Figure 4 Data
Management Platform Market, By End Users (%)
Figure 5 Data
Management Platform Market, By Region (%)
Continued…
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