Mobile Value-Added Services Market Demand, Future Trend And Recent Development By Forecast 2027
Summary:
A new study title “Mobile
Value-Added Services market size, status and forecast 2027” has been
featured on market research future.
Market Overview:
The
global market of Mobile VAS Market
is booming and expected to gain prominence over the forecast period. The market
is projected to demonstrate a spectacular growth by 2022, surpassing its
previous growth records in terms of value with a striking CAGR during the
anticipated period (2016 – 2022).
The
adoption of location-enabled mobile VAS. With the help of location-enabled
mobile VAS consumers can access real-time directions to nearby locations,
weather forecasts, and traffic updates on their mobile devices. Mobile
advertisers are targeting smartphone users for marketing their products and
services as the location-based advertising is cost-effective. Moreover, the
handset manufacturers and location-based services (LBS) providers are
developing applications that incorporate location-enabled search with social
networking sites as it helps users post updates on social networking sites with
details of their exact location.
The
major factors contributing to the Mobile Value-Added Services Market growth
includes is the growing penetration of smartphones and tablets among various
subscribers, increasing demand for entertainment content, increasing adoption
of location-based services, rising demand for mobile phones and the increasing
usage in the social networking apps. Also, other factors such as service
providers been offering effective 3G and 4G solutions and the increasing demand
for wireless mobile technology are boosting the growth of the mobile
value-added services.
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Competitive
Analysis:
Alibaba Group Holdings Limited (China), Google
(U.S.), Vodafone Group (U.K.), Comviva Technologies Limited (India), OnMobile
Global Limited (India), InMobi (Singapore), Apple (U.S.), A&T Intellectual
Property (U.S.), KONG.net. (China), Gemalto NV (Netheralnds) are some of the
prominent players at the forefront of competition in the Global Mobile
Value-Added Services Market and are profiled in MRFR Analysis.
Regional
Analysis:
North-America
accounted for the largest market share in the global mobile value added
services market, whereas Asia-Pacific is expected to grow at a fast pace over
the forecast period, 2017-2023. It is observed that APAC has the largest
customer base and the region is expected to have an accelerating demand for
voice over internet protocol (VoIP) services among individual and corporate
users. Japan is one of the potential market for the VoIP services market.
Though
the service providers are offering effective 3G and 4G solutions, the demand
for low latency wireless mobile technology is also expected to grow during the
forecast period.
Industry
News:
December 31, 2017 - Alibaba
had another great quarter driven by the continued strength of the Chinese consumer
and the wide and innovative range of services we provide for merchants and
consumers,” said Daniel Zhang, Chief Executive Officer of Alibaba Group. “We
are excited by the continued momentum in New Retail, which came to life during
another record-breaking, Global Shopping Festival. We expanded the scale and
footprint of our New Retail initiatives with the vision of delivering true
convergence of the online and offline consumer experience through mobile and
enterprise technology.”
December 21, 2017
- Companies such as Alphabet Inc., AT&T Inc., Samsung Electronics,
Blackberry Limited, Vodafone Group Plc., OnMobile Global Limited, and ZTE
Corporation among others are some of the key players in the global mobile value
added services market. These companies are constantly striving hard to gain an
advantage over others with the help of offering better and innovative services.
Along with this, the companies are engaging into tactical business decisions
such as mergers, partnerships, takeovers, and joint ventures to enhance their
market presence.
Market Segmentation:
The Mobile Value-Added Services Market can be
classified into 4 key segments for the convenience of the report and enhanced
understanding;
Segmentation
by Solutions: Comprises Short Messages (SMS),
Multimedia Messages (MMS) and Others.
Segmentation
by Product: Comprises Mobile Games, Mobile Music,
Mobile Wallet, Mobile Commerce, Mobile Advertising, Email and IM, Mobile Image
and Others
Segmentation
by Vertical: Comprises
Banking and Finance, IT & Telecommunication, Retail
Government, Education, Media & Entertainment and
Others.
Segmentation
by Regions: Comprises Geographical regions
- North America, Europe, APAC and Rest of the World.
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Full Report Details @ https://www.marketresearchfuture.com/reports/mobile-value-added-services-market-2969
Table of Contents:
1 Executive
Summary
2 Scope
of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
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